Dr. Fritz Reusswig,
Potsdam Institute for Climate Impact Research (Keynote)

The keynote lecture at the see conference traditionally aims to galvanise the audience and take a look at the bigger picture, beyond the industry itself. This year's topic is 'Climate Change - a Communication and Design Objective'. Dr. Reusswig firmly believes that the only way of making this extremely abstract topic clear in the minds of consumers and the general public is visualisation. From his point of view, as sociologist and researcher into climate impact, he will talk about the change required in society to protect the climate, how this can be achieved and the responsibility of designers in this context. Reusswig has worked for more than 20 years in environmental research. He is head of the 'Consumer and Lifestyle Research' department at PIK. His research interests include areas such as the development of the climate discourse in society and the introduction of socio-technical experiments for climate protection.

The speech will be held in German language.